Datadash - Feliz Navidad! What is in
your sample stocking?
Feliz Navidad!
People all around the world enjoy
spreading the holiday cheer with
this lively phrase. Christmas
begins in Latin American countries
on Sunday, so let the celebrations
begin!
EMI Surveys
will continue to concentrate heavily
on the Hispanic market in 2008.
Why? The online market research
industry demands it! Hispanics have
taken center stage as one of the
fastest growing and most sought
after targets with more than 16
million Hispanics online. We are
inundated with requests for
increased volume and better
targeting towards this market.
Questions pertaining to
our reach towards unacculturated
Hispanics in the US as well as
respondents across Latin America
seem to come across our desks on a
daily basis.
The good news,
EMI has added a high quality
specialty panel of Hispanics, both
in the US and Latin America. This
new access into this population has
shown high response rates along
with quality data at reasonable
CPIs for both Consumer as well as
B2B sample.
Here
are some interesting facts related
to the US Hispanic Online Market:
-
The
average US Hispanic Internet
user is male, 32 years old, and
has an average annual income of
$51,600
-
Approximately half of US
Hispanic Internet users are
Spanish-dominant (Spanish is the
primary language used in their
homes)
-
Around 74% connect to the
Internet every day and 78%
access the Web at home
Sources:
-
U.S.
Bureau of Economic Analysis
-
HispanTelligence
With access to
over 9,000,000 active US and Latin
Hispanic members available for B2C
studies and another 2,000,000 + for
B2B studies, EMI can help you reach
your targeted audience in more than
21 Spanish-speaking countries,
including Brazil, Portugal, Spain,
Argentina, and Hispanics across the
U.S.
Please involve
EMI in your next study!
Feliz Navidad!
Sincerely,
The EMI Team
