Datadash 

Attention: Healthcare Market Research Professionals 

Hello and Happy New Year All,

As your requests for targeted sample become more and more challenging each day, we need to make sure you are educated on our ability to provide deep solutions. One of the best ways we can illustrate our capabilities is through the use of recent case studies.

Below is a recent problem we took on of reaching over 150 Hepatitis C sufferers as well as a description of our Ailment inventory. We hope you find this information of value.

PROBLEM: Interview Hepatitis C sufferers There are approximately 4.5 Million Hep C sufferers in the US today, or 1.5% of the general population. The incidence among Hep C sufferers for this study was estimated at 11%. This means we were working with an overall net incidence of .165%!                                                                           

Screening criteria: 
1. Live in US 
2. Age 31-60                                                                           
3. Do not have HIV 
4. Have health insurance of some kind (including medicare/medicaid) 
5. Have been diagnosed with Hep C 
6. Have never taken any prescription medications to treat Hep C 
7. (Satisfied with Hep C doctor and involved in decisions about their 
health) OR (Satisfied with Hep C doctor, not involved in decisions 
about their health, and feel Hep C patients with past drug/alcohol 
use are treated well by healthcare system)

Knowing the effectiveness of 35 Global panels, this client turned to Easymail Interactive to aid in the collection goal of 150 completed surveys. For this particular study, men and woman must express that they have the above condition to be eligible to take the online survey. Our client was also looking to obtain a diverse sample in regards to gender and age.

SOLUTION                                                                                                                   After reviewing the projects goals and target audience, Easymail Interactive tapped into its previous campaign experience with online surveys. Through its extensive database detail and knowledge of how effective each panel is within this type of audience, Easymail was able to recommend a panel that had produced excellent results.

RESULTS                                                                                                                     Equipped with Easymail's advice, the client was able to launch targeted emails to Hep- C pre-identified individuals. As a way to entice consumers to complete the survey, we offered a chance of a grand prize drawing of $5,000.00 at the end of the month. Seven days after the launch of the campaign we had 161 completes! This high completion rate enabled our client to analyze more than enough data that to extract a very diverse audience and impress their client with the overall turnaround time.

**************************************************************************                     Below is a listing of the those ailments that we have access and "just begin with the letter A."...tomorrow we will send you the B's...just kidding. 

As always, Easymail is digging in to find new and unique inventory for online surveys. Watch out for the next edition describing one our newest additions surrounding the Teen market!!

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