EMI
- Look What We Found
Our
constant quest at EMI is to
continually grow our network of
online sample partners. Whether it
be by searching the web, researching
industry directories or attending
domestic and international
conferences, we are ‘passionately
obsessed’ with digging under rocks!
Recently, we attended the ESOMAR
conference in Singapore. After
putting several companies through
our rigorous assessment process, we
are proud to announce a greatly
increased strength in the Asian
sample market. Although we have
always had good coverage in most
Asian markets, we now feel like we
are entrenched with numerous
partners headquartered in each local
country.
Our
capabilities in Japan for instance,
have gone from good to great!
Multiple local partners now allow us
to offer the highly representative
and quality sample in one of the
world’s largest and fastest growing
economic markets.
Some
Highlights:
-
National Representation - Panel
is distributed throughout Japan,
closely reflecting actual
demographics
-
Response Rates – 30% on average
-
Specialty Panel - IT (below)
-
Extensive Profiling (below)
-
Japan based team of ‘advisors’
to understand the customs,
culture and sensibilities of the
local market that require more
than just a simple translation.
Our
business targeting (beyond basic
firmographics), includes IT and
Business Decision Makers on server
type, network/infrastructure,
security, hardware/software,
printer, cell phone and IP
telephony.
Extensive profiling (beyond basic
demographics)
-
Flat screen owners by brand and
size
-
Home use printer by brand and
type
-
Business / Leisure Travel by
frequency
-
Credit card owned by brand
-
Smokers
-
Contact lens
-
Newspaper subscription
Japan Tidbits:
-
128 Million people – 10th
largest country
-
Slightly smaller than California
-
Tokyo – 30 million people –
largest metro area in world
-
Internet Penetration – 68%
according to ITU (87 million
people)
-
Cell Phone Ownership 79%
-
Literacy Rate – 99%
-
Japan has one of the highest
life expectancy rates in the
world, at 81.25 years of age
A
leader in the production of
electronics, textiles, animation,
and automobiles… Japan is a market
that will continue to draw major
interest from market research
companies for years to come. Think
of EMI as your resource to not only
supply quality sample, but also to
consult on research design for
projects both domestically and
overseas.
Sincerely,
The EMI Team
