Datadash - Can you handle the Truth?
Myth: My
preferred panel partner can deliver
any sample need I have.
Does this sound
familiar? Maybe you conduct mainly
easy consumer (think primary grocery
shopper) studies and this statement
rings true. My inclination is that
there has been a time when you have
been presented with a research
project that was too challenging for
your normal sample provider.
If you read our
monthly Datadash newsletter then you
already know several of the unique
groups we can target online with
great success. They include:
-
Ailments
-
International B2B
-
Physicians and Healthcare
Professionals
-
Small Business Owners
-
Consumers in the US and
Internationally
Some of you may
be impressed that our network can
give you access to such a broad
group of respondents for your online
surveys. Others may think these
groups are not difficult or have
panel partners who claim to deliver
all of these same targets.
We wanted to take
this opportunity to better clarify
the impressiveness of our services
at EMI. Here are a few examples of
why EMI is ahead of the pack:
|
Broad Targeting |
EMI’s Precise Targeting |
|
Ailments |
Bipolar Sufferers on
specific medications willing
to join a specialty panel
for follow up research.
While some panels may be
able to recruit bipolar
sufferers to an online
panel, can they find 4,000+
and allow them to join a
panel managed by another
company? |
|
International B2B |
UK and German ITDM who use a
low level human resource
database. Only 10% of ITDM
would qualify. |
|
Physicians |
100 General Practitioners in
the Louisville DMA only |
|
Small Business Owners |
Small business owners in the
US and Canada with quotas on
type of accounting system
used, either manual (excel
or paper and pencil) or
accounting software
(QuickBooks or Peachtree). |
|
Consumers |
Males 18-34 who collect Star
Wars Action Figures (yes,
we're serious) |
Truth: No single
panel can handle all your sample
needs. Working with EMI means you
are working with an unbiased sample
partner who has the experience and
insight to get the job done every
time!
Sincerely,
The EMI Team
